Werner Pawlok

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Account type	PREMIUM - Unlimited
Subscribed since	Dec 25, 2007 at 10:22am
Validity	Expired Mar 29, 2008 at 11:52am
Profile viewed by members	123 times
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Artist	Werner Pawlok
Gender	Male
Status	Professional photographer
City	Stuttgart
Country	Germany
Site	www.pawlokworks.com
Alternate site	www.pawlok.com

Information

What is a Pawlok? Must an artistic standpoint lead directly to a trademark style? Must its expression be restricted to a single photographic technique? Not in the case of Werner Pawlok. He chooses the technique that best fits the project or idea. And then he turns technique into style.

But as soon as he has brought something to perfection, it starts to bore him. Then he lets others take over. As he did with the Polaroid transfer technique he invented in the eighties. He does something else, because he doesn't believe in copying himself. Isn't this counterproductive? Wouldn't it be better to stick with a signature look, a familiar trick, a trademark technique? “Better counterproductive than boring,” says Pawlok.

The one reaction he doesn't want for his photos is: Oh, sure… it's a Pawlok. If you come across a photo of his you should first be fascinated by it, then you should want to know who made it and finally you can say: Ah, Pawlok, of course.

Werner Pawlok is self-taught and he doesn't stop learning; his mainspring is a thirst for knowledge and innovation. And so Pawlok's visual language bristles with dialects, slangs and antonyms, moving effortlessly between glamour and trash; convincing by the strength of the idea.